Planned Parenthood CEO Alexis McGill Johnson explores how storytelling functions as both a brand and mission tool, from showing up in culturally relevant spaces like NBA All-Star Weekend and Fashion Week to partnering with creators and cultural voices to reach new audiences and shift narratives around reproductive health across film, television, and music. A fireside chat on how organizations authentically participate in culture while building trust and driving meaningful change.
President & CEO of Planned Parenthood Federation of America
McGill Johnson is President & CEO of Planned Parenthood, providing reproductive health care to 2M+ people annually. A champion for social, racial & reproductive justice, she co-founded the Perception Institute and the Culture Group. Alexis has a BA in politics from Princeton University, an MA in political science from Yale University, and taught political science at Yale and Wesleyan universities.
Melissa Hobley
Moderator (Global CMO, Tinder)
Melissa Hobley is CMO of Tinder, the world's largest dating app with over 700 million downloads. Named to Forbes' Most Influential CMOs and AdAge's Most Powerful CMOs, she led Tinder to double-digit revenue growth and helped the brand reach $2B in revenue. She is recognized for championing inclusive, culturally resonant marketing that celebrates the full spectrum of human connection across gender identities, sexual orientations, and relationship styles. Previously, she served as OkCupid's first-ever CMO, growing revenue over 80% in two years through values-driven marketing that won every major award in advertising. She has been featured as an expert in The New York Times, The Wall Street Journal, NPR, and Forbes.
