Building Brand Universes: Cross-Platform Storytelling & Ecosystems

MONDAY, JUNE 8
10:30-11:00am
Tribeca X Main Stage
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With PAW Patrol’s third feature film arriving in August, Spin Master CEO Christina Miller unpacks how the company evolved from a toy manufacturer into a full-spectrum entertainment studio. This conversation explores the creative philosophy behind building brand ecosystems that resonate across generations, from animation to theatrical releases to digital games to global consumer products, and what it takes to turn a product into a cultural touchstone.
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Christina Miller

CEO, Spin Master
Christina Miller is CEO of Spin Master, a leading global children’s entertainment company. As CEO, she blends creative leadership with strategic and operational thinking to guide the company’s long-term strategy and steward its portfolio of award-winning toy brands, powerhouse entertainment franchises and expansive digital games platforms, sparking joy and imagination for kids and families worldwide.

Lucas Shaw

Moderator (Managing Editor, Media & Entertainment Bloomberg News)
Lucas Shaw is a managing editor at Bloomberg News and the author of the Screentime newsletter. He leads the company's coverage of the business of pop culture, overseeing a team that writes about Hollywood, video games, the music industry and more. He is a regular contributor to Bloomberg Businessweek and NPR, as well as a weekly guest on The Town podcast.