Elizabeth Rutledge, CMO of American Express, explores how the brand is evolving from status symbol to cultural access platform, redefining what "premium" means to younger generations through sports, music, and live experiences. In 2024, 60% of new global AmEx accounts were Gen Z or millennials. This conversation unpacks the strategic shift behind those numbers and what it reveals about the future of brand loyalty.
Rutledge is CMO at American Express, overseeing global media, sponsorships, experiences, brand planning, and customer insights. She has been named Fast Company's CMO of the Year, Forbes' Most Influential CMO, an Adweek Marketing Vanguard, and an AdAge Woman to Watch. Princeton grad, NYU MBA. Board member: ANA, Ad Council & YMCA of Greater New York.
Jeanine Poggi
Moderator (Editor-in-Chief, Ad Age)
Poggi is Editor-in-Chief of Ad Age, overseeing editorial coverage and strategy for the leading publication covering advertising, marketing, media, and creativity. She leads a newsroom focused on CMO strategy, agency transformation, AI, and culture, and shapes Ad Age's franchises and live events. Poggi is a frequent moderator known for candid conversations with top industry executives about the future of marketing and storytelling.
