Independent Music: A Temperature Check
Free Talks
| 60 MINUTESPanelists
David Maxwell
David Maxwell is a filmmaker and creative director based in Los Angeles, originally from Paris and Lomé. He works with artists to develop visual identities, films, and campaigns that deepen audience connection and bring their stories to life. His collaborations span independent and major-label artists, as well as brands including Amazon Music, Warner Records, Disney, UnitedMasters and Nike. Drawing from experience across music, entertainment, and culture, Maxwell focuses on helping artists build sustainable creative ecosystems around their work. His projects have been featured by Hulu, PAPER Magazine, Sports Illustrated, and Variety.
Reuben Vincent
Born on December 31, 2000, Reuben Vincent is a rapper and producer from Charlotte, North Carolina, with Liberian roots. Known for his infectious energy, sharp lyricism, and introspective storytelling, his music blends soulful, Southern, and African influences while exploring themes of identity, resilience, and generational legacy. At just 13 years old, Reuben caught the attention of 9th Wonder after a mixtape spread online, leading to years of dedicated mentorship and countless hours in the studio. By 17, he had officially signed with Jamla Records, continuing to sharpen his craft and establish himself as one of the most promising voices of his generation. Now building his own imprint, THIRD WORLD, Reuben is focused on creating timeless art rooted in authenticity, culture, and community—carving out a legacy that extends far beyond music.
Cree Maddix
Cree Maddix is a seasoned professional with over 15 years of experience in the music industry. Currently, she serves as the Senior Manager of Artist Services at Audiomack, an artist-first music streaming and audio discovery platform with 30 million monthly users worldwide. During her tenure at Audiomack, Cree has supported more than 800 artist campaigns and led successful projects and events such as “March Madness, ” “Press Play On Black Businesses, ” and the “Connect Event” series. Prior to her role at Audiomack, Cree worked as an Entertainment Creative on various artist teams, where she assisted with marketing, publicity, and performance development. Her career began in Radio Promotions and Events at Audacy, where she worked for stations like Power 96 and 104.3 The Shark. At Audacy, Cree collaborated with key partners such as Metro PCS and Tito’s Vodka to produce popular music festivals like Riptide Music Festival and Chili Cook-Off. Cree is a graduate of Florida International University in Miami.
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